
Автор: Penelope M. Abernathy and JoAnn Sciarrino
Издательство: Wiley-Blackwell
Год: 2018
Формат: PDF
Размер: 2 Мб
Язык: английский / English
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age. The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.