Название: Social Media Data Mining and Analytics
Автор: Gabor Szabo
Издательство: Wiley
Год: 2018
Страниц: 352
Формат: True PDF
Размер: 30 Mb
Язык: English
Harness the power of social media to predict customer behaviorand improve sales
Social media is the biggest source of Big Data. Because of this,90% of Fortune 500 companies are investing in Big Data initiativesthat will help them predict consumer behavior to produce bettersales results. Written by Dr. Gabor Szabo, a Senior Data Scientistat Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter,Social Media Data Mining and Analytics shows analysts how touse sophisticated techniques to mine social media data, obtainingthe information they need to generate amazing results for theirbusinesses.