Название: The handy book of artistic printing : a collection of letterpress examples, with specimens of type, ornament, corner fills, borders, twisters, wrinklers, and other freaks of fancy
Автор: Doug Clouse; Angela Voulangas
Издательство: Princeton Architectural Press
Год: 2009
Формат: pdf
Страниц: 232
Для сайта: litgu.ru Размер: 26,97 МБ
Язык: english
During the late nineteenth century, letterpress printers, engravers, and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments, quirky typefaces, and exotic imagery. The style was known as "artistic" and was quickly taken up by letterpress printers as the design idiom ofchoice for advertisements, packaging, and all of the other ephemera occasioned by the rapid expansion of America's economy. For a while, this commercial style represented the best in popular taste.