
Автор: Carl Cold
Издательство: Manning Publications
Год: 2020
Формат: PDF
Страниц: 505
Размер: 15 Mb
Язык: English
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. Data scientists and business analysts employ huge datasets of user behaviour to determine why customers leave and implement processes to stop them from doing so.