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Название: Sales Force Management: Leadership, Innovation, Technology, Thirteenth Edition
Автор: Mark W. Johnston, Greg W. Marshall
Издательство: Routledge
Год: 2021
Страниц: 619
Размер: 22.54 МБ
Формат: PDF
Язык: English
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration.