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Название: ЗD-менеджмент: управление персоналом, маркетингом и продажами
Автор: А.В. Катернюк, М.С. Терских, А.Н. Салов
Издательство: Феникс
Год: 2011
ISBN: 978-5-222-17546-0
Формат: pdf
Страниц: 382
Размер: 23,3 Мб
Язык: русский

В данном учебном пособии рассмотрен широкий круг вопросов, касающихся управления персоналом, построения эффективных маркетинговых (и рекламных) коммуникаций с потребителями, а также оптимизации процесса продаж (коммерческой деятельности) организации и т. д.

Название: Military Economics: The Interaction of Power and Money
Автор(ы): Smith Ron
Издательство: Palgrave Macmillan
Год: 2009
Страниц: 203
Язык: English
Формат: PDF
Размер: 2,18 MB


Military power needs to be financed and economic development is often shaped by military conflict, thus the interaction of military and economy, power and money is central to the modern world. This book provides an accessible introduction to the economics of the use of organized force, with a wide range of historical and current examples.

Название: Inside Defense: Understanding the U.S. Military in the 21st Century
Автор(ы): Reveron Derek S., Stiehm Judith H.
Издательство: Palgrave Macmillan
Год: 2008
Страниц: 279
Язык: English
Формат: PDF
Размер: 3,48 MB


Inside Defense brings together scholars, policy experts and practitioners to provide a comprehensive view of the U.S. military to understand the military's role in international politics and its relationship with domestic institutions and society.

Название: Financing Armed Conflict, Volume 2: Resourcing US Military Interventions from the Spanish-American War to Vietnam
Автор(ы): Meagher Thomas M.
Издательство: Palgrave Macmillan
Год: 2017
Страниц: 379
Язык: English
Формат: PDF
Размер: 7,66 MB


This second part of a two-volume series examines in detail the financing of America’s major wars from the Spanish-American War to the Vietnam War. It interweaves analyses of political policy, military strategy and operations, and war finance and economic mobilization with examinations of the events of America’s major armed conflicts, offering useful case studies for students of military history and spending policy, policymakers, military comptrollers, and officers in training.

Название: Financing Armed Conflict, Volume 1: Resourcing US Military Interventions from the Revolution to the Civil War
Автор(ы): Meagher Thomas M.
Издательство: Palgrave Macmillan
Год: 2017
Страниц: 398
Язык: English
Формат: PDF
Размер: 3,46 MB


This first part of a two-volume series examines in detail the financing of America’s major wars from the American Revolution to the Civil War. It interweaves analyses of political policy, military strategy and operations, and war finance and economic mobilization with examinations of the events of America’s major armed conflicts, offering useful case studies for students of military history and spending policy, policymakers, military comptrollers, and officers in training.

Название: Ethics, Security and the War-Machine: The True Cost of the Military
Автор(ы): Dobos Ned
Издательство: Oxford University Press
Год: 2020
Страниц: 182
Язык: English
Формат: PDF
Размер: 1,34 MB


If pacifists are correct in thinking that war is always unjust, then it follows that we ought to eliminate the possibility and temptation of ever engaging in it; we should not build war-making capacity, and if we already have, then demilitarization―or military abolition―would seem to be the appropriate course to take. On the other hand, if war is sometimes justified, as many believe, then it must be permissible to prepare for it by creating and maintaining a military establishment. Yet this view that the justifiability of war-making is also sufficient to justify war-building is mistaken. This book addresses questions of jus ante bellum, or justice before war. Under what circumstances is it justifiable for a polity to prepare for war by militarizing? When (if ever) and why (if at all) is it morally permissible to create and maintain the potential to wage war? In doing so it highlights the ways in which a civilian population compromises its own security in maintaining a permanent military establishment, explores the moral and social costs of militarization, and evaluates whether or not these costs are worth bearing.

Название: Military Strategy: A General Theory of Power Control
Автор(ы): Wylie J.C.
Издательство: Naval Institute Press
Год: 2014
Страниц: 208
Язык: English
Формат: EPUB
Размер: 508,14 MB


Because of his long experience with the formulation of military strategy in the United States, Admiral Wylie’s analyses and opinions are well worth the attention of military professionals, government leaders, newspaper editors, commentators and scholars. Because he has a freewheeling mind and is unhampered by orthodox military terms and the prevailing dogmas, his book will be of keen interest to laymen concerned about our nation’s welfare and future.

Название: Paddy Mayne: Lt Col Blair 'Paddy' Mayne, 1 SAS Regiment
Автор(ы): Ross Hamish
Издательство: The History Press
Год: 2011
Страниц: 320
Язык: English
Формат: EPUB
Размер: 702,64 MB


An Irish solicitor and international rugby player, Blair 'Paddy' Mayne became one of the most outstanding soldiers and leaders of the Second World War. After seeing action in Syria with the Commandos, he joined the new unit that David Stirling was establishing, the Special Air Service. The raids Mayne led in the Western Desert destroyed over one hundred enemy aircraft on the ground. The common factor in these successes was Mayne's ability to read the situation, anticipate how the enemy would react, and then attack. Mayne was twenty-seven when he won the DSO for the first time. Mayne subsequently led the unit in Italy, France and Germany, winning a further bar to the DSO in each of these campaigns, as well as the Croix de Guerre and the Legion d'Honneur. At the end of the war, after a short period with an Antarctic Survey, Mayne returned to the law. In 1955 he died in a car accident, aged forty. Soon after his death, misinformation about Mayne began to appear. He was portrayed variously as a classical tragic hero of drama, and a man of anger and aggression. Hamish Ross's work largely refutes these standard interpretations, using official war diaries, the early chronicle of 1 SAS, Mayne's papers and diaries, and a number of extended interviews with key contemporaries. It has the support of the Mayne family and the SAS Regimental Association. Hamish Ross strips away the legend and leaves Mayne not diminished but enhanced.

Название: Sun Tzu at Gettysburg: Ancient Military Wisdom in the Modern World
Автор(ы): Alexander Bevin
Издательство: W.W. Norton Company
Год: 2011
Страниц: 304
Язык: English
Формат: EPUB
Размер: 1,37 MB


Imagine the impact on world history if Robert E. Lee had listened to General Longstreet at Gettysburg and withdrawn to higher ground instead of sending Pickett uphill against the entrenched Union line. Or if Napoléon, at Waterloo, had avoided mistakes he'd never made before. The advice that would have changed the outcome of these crucial battles is found in a book on strategy written centuries before Christ was born. Lee, Napoléon, and Adolf Hitler never read Sun Tzu's The Art of War; the book only became widely available in the West in the mid-twentieth century. But as Bevin Alexander shows, Sun Tzu's maxims often boil down to common sense, in a particularly pure and clear form. The lessons of contemporary military practice, or their own experience, might have guided these commanders to success. It is stunning to see, however, the degree to which the precepts laid down 2,400 years ago apply to warfare of the modern era.

Название: The Terrorism Industry: The Experts and Institutions That Shape Our View of Terror
Автор(ы): Herman Edward S., O'Sullivan Gerry
Издательство: Pantheon Books
Год: 1990
Страниц: 334
Язык: English
Формат: PDF
Размер: 28,48 MB


What is a terrorist act? The authors argue that experts on the subject hold imperialist views biased in favor of the status quo or government perspectives. The biases are largely a product of the “terrorism industry” that has grown up in response to government funding, which includes networks of government agencies, think tanks, and private security firms. The mass media also have a big role in promoting terrorist stereotypes, often missing a balanced perspective on a “terrorist” act. The authors also discuss the historical uses of stereotyping threatening groups.