
Автор: Ira J. Haimowit
Издательство: Routledge
Год: 2023
Страниц: 179
Язык: английский
Формат: pdf (true)
Размер: 10.3 MB
Interest in applying analytics, Machine Learning (ML), and Artificial Intelligence (AI) to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of Big Data analytics.