Название: Behind the Search Box: Google and the Global Internet IndustryАвтор: ShinJoung Yeo
Издательство: University of Illinois Press
Год: 2023
Страниц: 240
Язык: английский
Формат: epub (true)
Размер: 10.2 MB
The search engine is a ubiquitous and vital tool that assists us in our daily lives with seamlessly instant results; however, this plain search box, used by billions of people around the world, also conceals the most complex changes in the global political economy and geopolitics today. Google (which is held by Alphabet, Inc.), one of the most popular entry points to the Internet is one of the leading Internet companies and an emblem of the “new” economy. For simplicity's sake, I will refer to it as Google in this book. Search as an entry point to the Internet has become a nexus of the power struggle among state, national, and transnational capital, labor, and other social actors as the Internet has become a new transnational marketplace and driving force for capitalist development and expansion. The goal of this book is to unbox search and show the broader structural changes that are occurring in global capitalism, dynamically intertwined with the political economy of the Internet.
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