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Автор: Margherita Pagani, Renaud Champion
Издательство: Routledge
Серия: Routledge Focus on Business and Management
Год: 2024
Страниц: 156
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB
Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation. Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.