Название: Your Marketing Sucks: 10th Anniversary Edition Автор: Mark Stevens
Издательство: Routledge
Год: 2014
ISBN: 9781496140678
Формат: pdf
Страниц: 262
Размер: 5,5 mb
Язык: English
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth.
In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!