Название: Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd editionАвтор: Jelassi Tawfik
Издательство: Trans-Atlantic Publications
Год: 2014
Формат: PDF
Размер: 13 Мб
Язык: английский / English
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.