Название: Marketing: Real People, Real Choices, 9th EditionАвтор: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Издательство: Pearson
Год: 2017
ISBN: 9780134292663
Формат: pdf
Страниц: 608
Размер: 115,8 mb
Язык: English
Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace.
The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.