Название: Integrated Advertising, Promotion, and Marketing Communications, 8th Global EditionАвтор: Kenneth E. Clow, Donald E. Baack
Издательство: Pearson
Год: 2018
ISBN: 9781292222691
Формат: pdf
Страниц: 509
Размер: 65,9 mb
Язык: English
This volume champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-?life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.