Автор: Dhruv Grewal and Michael Levy
Издательство: McGraw-Hill Education
Год: 2017
ISBN: 9781259446290; 1259446298
Формат: pdf
Страниц: 480
Размер: 151,3 mb
Язык: English
M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management.
A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.