Название: Scaling Your Startup: Mastering the Four Stages from Idea to $10 BillionАвтор: Peter S. Cohan
Издательство: Apress
Год: 2019
Формат: AZW3, EPUB
Размер: 10 Мб
Язык: английский / English
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes. To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.