Название: Marketing
Автор: Dhruv Grewal, Michael Levy
Издательство: McGraw-Hill
Год: 2018
Формат: epub
Страниц: 662
Размер: 126 Mb
Язык: English
Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behaviour. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.
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