Название: International Business, 8th EditionАвтор: Simon Collinson, Rajneesh Narula, Alan M. Rugman
Издательство: Pearson Education
Год: 2020
Страниц: 724
Язык: английский
Формат: pdf (true)
Размер: 20.4 MB
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.
Explore and understand international business through practical, theory and analytical frameworks.
International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.
This book takes a number of different perspectives to improve our understanding of international business. We take on the role of objective observers, compiling data and evidence to map trends and make predictions. Data on trade, foreign direct investment, global mergers and acquisitions (M&As), regulatory changes, the largest MNEs, and the fastest-growing SMEs (small and medium-sized enterprises) all help us understand what is going on in the world.
We also take on the role of decision-makers, putting ourselves in the shoes of government policy developers and (more often) practicing managers. A key question that runs through the book is: what are the main challenges facing an MNE manager, trying to enter new country markets and coping with very different country contexts?
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