Название: Marketing, Fifteenth Edition
Автор: Roger A. Kerin, Steven W. Hartley
Издательство: McGraw-Hill Education
Год: 2021
Формат: PDF
Страниц: 746
Размер: 154,15 MB
Язык: English
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.