Название: Marketing Management, 04th Edition
Автор: Greg W. Marshall, Mark W. Johnston
Издательство: McGraw Hill
ISBN: 1260598233
Год: 2023
Формат: EPUB
Страниц: 477
Размер: 89,6 МБ
Язык: Английский
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.