Название: International Marketing, 19th Edition
Автор: Philip Cateora, Bruce Money, Mary Gilly
Издательство: McGraw Hill
ISBN: 126615163X
Год: 2024
Формат: EPUB
Страниц: 736
Размер: 216,7 МБ
Язык: Английский
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.