Название: Essentials of Marketing, 18th Edition
Автор: Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy
Издательство: McGraw Hill
ISBN: 1266124985
Год: 2024
Формат: PDF
Страниц: 933
Размер: 147,7 МБ
Язык: Английский
Essentials of Marketing Is Designed to Satisfy Your Needs.Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning.