Название: Digital Marketing Foundations and Strategy, 5th Edition
Автор: Debra Zahay, Lauren Labrecque, Brooke Reavey
Издательство: Cengage Learning
ISBN: 0357720733
Год: 2024
Формат: PDF
Страниц: 448
Размер: 35,1 МБ
Язык: Английский
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing.