Название: Services Marketing: Concepts, Strategies, & Cases, 6th Edition
Автор: K. Douglas Hoffman, John E.G. Bateson
Издательство: Cengage Learning
ISBN: 0357718305
Год: 2024
Формат: PDF
Страниц: 370
Размер: 15,6 МБ
Язык: Английский
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products.