Название: Principles of Marketing, 8th European Edition
Автор: Gary Armstrong, Hongwei He, Lloyd Harris
Издательство: Pearson Education Limited
Год: 2020
Формат: pdf
Страниц: 719
Размер: 24,2 Мб
Язык: английский
Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.
Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships.