Название: Social Media Engagement for Dummies
Автор: Aliza Sherman, Danielle Elliott Smith
Издательство: Wiley
Год: 2013
Формат: pdf
Страниц: 387
Размер: 52,9 Мб
Язык: английский
When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing.