Название: Marketing ManagementАвтор: Philip T. Kotler and Kevin Lane Keller
Издательство: Pearson
Год: 2015
Формат: PDF
Размер: 40 Мб
Язык: английский / English
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.