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Название: The Startup Players Handbook: A Roadmap to Building SaaS and Software Companies
Автор: Charles Edge, Chip Pearson, Amy Larson Pearson
Издательство: Apress
Год: 2023
Страниц: 690
Язык: английский
Формат: pdf
Размер: 10.2 MB

Modern startups are on an assembly line from seed to later-stage series financing. As they make that journey, founders need to have a working knowledge of dozens of fields if they’re going to scale a company. SaaS is a unique set of skills across those disciplines. This book focuses on gaining a working understanding of what specialists will do in those fields as an organization grows and how founders can leverage the basics to get those capabilities started so once professionals are hired in each, they can hit the ground running with authentic materials. Founders will be pulled in a lot of directions as they find success, so the book looks at what to do with each discipline at each stage of growth. The hardest part to creating a startup is to just start the thing. This book covers when to bootstrap, apply to accelerators, seek seed capital – and where to do those things. It also covers some of the earlier questions like how to write a mission statement, where to find investors, what technical stacks to use, how to HR, how to sell, and more importantly, when a founder should spend time on each discipline. A way to look at the tech stack and the ever-changing landscape to keep technical debt low and the ability to respond to ever-changing market forces high.

Название: Capitalizing Your Technology to Disrupt and Dominate Your Markets: Transforming Cost Centers to Innovation Centers
Автор: Aviv Ben-Yosef
Издательство: CRC Press
Год: 2023
Страниц: 201
Язык: английский
Формат: pdf (true)
Размер: 13.1 MB

Every business today has some technology as part of its strategy. Inevitably, it is becoming harder for many CEOs to effectively lead their R&D efforts at the same time that their investment in tech keeps growing. Even startup founders can find themselves flustered when trying to understand whether a particular issue is genuinely impossible to solve, getting the team to provide reliable estimates, and having their top tech leaders speak in plain words as opposed to jargon. Tons of books, certifications, and conference talks have been created around the different approaches to managing software delivery. One can hardly get within ten feet of a software engineer without hearing about Scrum, Agile, or sprints. Before getting down in the weeds with the meaning of these different buzzwords and how they affect you, let us start by ensuring that you view things correctly. While many tech teams believe their delivery processes are mostly an internal matter, that couldn’t be farther from the truth. I have seen companies where the software organization was attempting to push new versions out rapidly, which was harmful to the business. If you are afraid that asking to talk about the software delivery cadence is micromanagement, don’t be. In fact, most Agile methodologies claim that “real agile” requires the involvement of the entire company.

Название: Как продавать, когда не покупают. Три мощнейших инструмента продаж на B2B-рынках
Автор: Александр Кузин
Язык: русский
Издательство: Питер
Год: 2022
Страниц: 180
Формат: pdf
Размер: 10,1 Мб

Эта книга о том, как с помощью всего трех маркетинговых инструментов – вайт пейпера (white paper), авторассылки и кейсов – можно построить маркетинг для своей компании в сфере B2B и для продуктов, которые не имеют сформированного спроса. Предложенные инструменты проверены и эффективны. Они также могут быть использованы в связке как маркетинговая мини-система и принесут гораздо большую отдачу, чем по отдельности. Вы узнаете, как привести клиента в вашу компанию, не бегая за ним, и как привлечь внимание к своему бизнесу без ценового и рекламного давления.

Название: Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
Автор: Scott Berinato
Издательство: Harvard Business Review Press
Год: 2016
Формат: EPUB
Размер: 32 Мб
Язык: английский / English

A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success.

Название: Маркетплейсы. Увеличиваем продажи, повышаем прибыль
Автор: Виктор Котлов
Язык: русский
Издательство: Питер
Год: 2023
Страниц: 180
Формат: pdf
Размер: 10,1 Мб

Продажи на маркетплейсах имеют особенную специфику. Любой предприниматель может начать торговлю, но далеко не каждый получит прибыль. Эта книга о том, как вести свой бизнес в высококонкурентной среде и добиться внушительных результатов. Вы узнаете, как продавать и продвигать товары на маркетплейсе, собрать успешную команду, распределять финансы внутри организации, преодолевать возникающие трудности. Автор делится методами и способами, которые действительно работают и применяются на практике ежедневно.

Название: Crypto Decrypted: Debunking Myths, Understanding Breakthroughs, and Building Foundations for Digital Asset Investing
Автор: Jake Ryan, James Diorio
Издательство: Wiley
Год: 2023
Страниц: 301
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

Break through your “crypto curiosity” and uncover why blockchain innovation will revolutionize our economy, culture, and the future of investing―as well as how to navigate it safely. Between the booms, crashes, jargon, and flashy memes, blockchain technology and digital assets have not been easy for ordinary investors to understand. Hopeful investors in blockchain, digital assets, and crypto everywhere have a lengthy list of questions―and the list keeps getting longer and more nuanced. But who do they turn to for answers? In Crypto Decrypted, Tradecraft Capital’s Jake Ryan and James Diorio decrypt a new world that is hidden in plain view, accessible currently to folks “in the know.” This book is for anyone who finds themselves lost in the blockchain babble, exploring and explaining not only how to participate, but the often overlooked reasons why this new technology is relevant to every human being. Just as the internet revolutionized our world decades ago, blockchain technology will impact every person and businesses on the planet – for the better – in the decades to come.

Название: Knock 'em Dead Cover Letters: Cover Letters and Strategies to Get the Job You Want, 12th Edition
Автор: Martin Yate
Издательство: Adams Media
Год: 2016
Формат: EPUB
Размер: 47 Мб
Язык: английский / English

Cover letters that get noticed, get read, and get the interview! In the newest edition of his classic cover letter guide, job search expert Martin Yate shows you how to dramatically increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. With Martin Yate's expert advice, you'll create unique and compelling cover letters that will grab employers' attention and get you in the door!

Название: Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!
Автор: Robert T. Kiyosaki
Издательство: Plata Publishing
Год: 2012
Формат: EPUB
Размер: 14 Мб
Язык: английский / English

Investing means different things to different people… and there is a huge difference between passive investing and becoming an active, engaged investor. Rich Dad’s Guide to Investing, one of the three core titles in the Rich Dad Series, covers the basic rules of investing, how to reduce your investment risk, how to convert your earned income into passive income… plus Rich Dad’s 10 Investor Controls. The Rich Dad philosophy makes a key distinction between managing your money and growing it… and understanding key principles of investing is the first step toward creating and growing wealth. This book delivers guidance, not guarantees, to help anyone begin the process of becoming an active investor on the road to financial freedom.

Название: 500 Great Ways to Save For Dummies
Автор: The Experts at AARP
Издательство: For Dummies
Год: 2023
Страниц: 179
Язык: английский
Формат: pdf (true)
Размер: 10.2 MB

Get smart and start saving―without sacrificing the things you love. With high prices for everything from food to gas, how can you make ends meet―and still have enough for the things you love? 500 Great Ways to Save For Dummies is packed with creative ideas for cutting costs in small and big ways, in dozens of categories, ranging from groceries and healthcare to education, travel, and major purchases. This fun book helps you get into a saving mindset, know where your money goes, and whittle down debt. These quick tips are so easy you can start saving today! As prices climb for nearly everything, from food to gas to healthcare and beyond, what can you do to spend less and save more? That’s where 500 Great Ways to Save For Dummies comes in. Here, experts reveal simple, secret, and successful ways to get more for your money. 500 Great Ways to Save For Dummies is chock-full of ideas for slashing expenses in a variety of categories, including cars, clothes, technology, pets, entertainment, education, fitness, and much more. This is the only book you need to save money throughout the year!

Название: Больше денег. Что такое Ethereum и как блокчейн меняет мир
Автор: Виталик Бутерин
Издательство: Индивидуум Принт
Год: 2023
Страниц: 476
Язык: русский
Формат: pdf, epub
Размер: 13.5 MB

В 2013 году девятнадцатилетний программист Виталик Бутерин (Виталий Дмитриевич Бутерин) опубликовал концепцию новой платформы для создания онлайн-сервисов на базе блокчейна. За десять лет Ethereum стал не только второй по популярности криптовалютой, но и основой для целого мира децентрализованных приложений, смарт-контрактов и NFT-искусства. В своих статьях Бутерин размышляет о развитии криптоэкономики и о ключевых идеях, которые за ней стоят, – от особенностей протокола Ethereum до теории игр, финансирования общественных благ и создания автономных сетевых организаций. Как блокчейн-сервисы могут помочь людям добиваться общих целей? Могут ли криптовалюты заменить традиционные финансовые инструменты? Ведут ли они к построению прекрасного нового мира, в котором власть будет принадлежать не правительствам и корпорациям, а людям, объединенным общими ценностями и интересами, или служат источником неравенства и циничных финансовых спекуляций? В этой книге Бутерин предстает увлеченным мыслителем, глубоким социальным теоретиком и активистом, который рассуждает о том, что гораздо больше денег, не боится задавать сложные вопросы и предлагать решения противоречивых проблем.