Название: Design by IKEA: A Cultural HistoryАвтор: Sara Kristoffersson and William Jewson
Издательство: Bloomsbury Academic
Год: 2014
Формат: PDF
Размер: 13 Мб
Язык: английский / English
Sara Kristoffersson's compelling study provides the first sustained critical history of Ikea. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism and its material expression in a pareddown, functional design aesthetic. Employing slogans such as "Design for everyone ? and "Democratic design ?, Ikea signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures.