Автор: Aaron Marcus, Masaaki Kurosu
Название: Cuteness Engineering: Designing Adorable Products and Services
Издательство: Springer
Год: 2017
Серия: Springer Series on Cultural Computing
ISBN: 9783319619606
Язык: English
Формат: pdf
Размер: 10,7 mb
Страниц: 161
This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.
The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.