Автор: Linda Holtzschue
Издательство: Wiley
Год: 2016
ISBN: 9781118920794
Формат: pdf
Страниц: 272
Размер: 171,3 mb
Язык: English
Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:
• Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation
• Apply the most-up-to-date information on digital color to your projects
• Address issues involved when colors must be translated from one medium to another
• Troubleshoot and overcome today's most common challenges of working with color
• Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.