Название: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding, 6th Edition
Автор: Alina Wheeler, Rob Meyerson
Издательство: Wiley
ISBN: 1119984815
Год: 2024
Формат: PDF
Страниц: 357
Размер: 199,5 МБ
Язык: Английский
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It's harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless.