Название: Social Marketing: Principles and Practice for Delivering Global Change, 4th Edition
Автор: Gerard Hastings, Christine Domegan
Издательство: Routledge
ISBN: 1000847861
Год: 2023
Формат: PDF
Страниц: 374
Размер: 64,9 МБ
Язык: Английский
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe.