Название: Tourism Management, 5th EditionАвтор: David Weaver and Laura Lawton
Издательство: Wiley
Год: 2014
Формат: PDF
Размер: 23 Мб
Язык: английский / English
In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.
In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.
Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force.
This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers.