Название: Business Intelligence and Big dаta: Drivers of Organizational Success Автор: Celina M. Olszak
Издательство: CRC Press / Auerbach Publications
Год: 2020
Страниц: 195
Язык: английский
Формат: pdf (true)
Размер: 17.6 MB
The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. The questions facing us today are: What does success mean? Is success a matter of chance and luck or perhaps is success a category that can be planned and properly supported?
Business Intelligence and Big dаta: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization.
The complex nature of Big Data resources requires the use of advanced techniques for processing and analyzing them. These techniques are data mining, text mining, web mining, graph mining, network analysis, machine learning, deep learning, neural networks, genetic algorithms (GAs), spatial analysis, and search-based application.
The book discusses business intelligence (BI) and Big Data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as:
Analysis and interpretation of the essence of BI and BD
Decision support
Potential areas of BI and BD utilization in organizations
Factors determining success with using BI and BD
The role of BI and BD in value creation for organizations
Identifying barriers and constraints related to BI and BD design and implementation
The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes and business performance, and creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.
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