
Автор: Ashish Arya, Vishnu Nath, Pankaj Madan
Издательство: Routledge, Manakin Press
Год: 2024
Страниц: 163
Язык: английский
Формат: pdf (true)
Размер: 14.9 MB
This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel. Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software. Data analysis is one of the main chapters of project or thesis writing as it deals with understanding of our objectives with the help of numbers. There are so many tools in the market for data analysis & presentation, but worldwide MS Excel is used as a beginner’s software. Important reasons being, it’s easily available, reachable and user-friendly. Among the major contributions of excel to the business world is in the field of calculation and analysis. R is a statistical programming environment which is used worldwide and we personally prefer it over other statistical software like SPSS and Excel. As the previous (SPSS) though very good, is too costly, whereas the later one (the excel), have some limitations which ‘R’ overcomes comprehensively. So, use R and have fun.