Название: Competitive Strategy: Techniques for Analyzing Industries and Competitors / Конкурентная стратегия: Методика анализа отраслей и конкурентов
Автор: Michael E. Porter / Майкл Юджен Портер
Издательство: The Free Press (New York)
Год: 1998
Страниц: 422
ISBN: 0-684-84148-7
Формат: DjVu (в rar)
Размер: 10,6 мб
Качество: отличное (300 dpi, текстовый слой, цветная обложка)
Язык: английский
When Competitive Strategy was first published eighteen years ago, I hoped that it would have an impact. There were reasons to hope, because the book rested on a body of research that had stood the test of peer review, and the draft chapters had survived the scrutiny of my MBA and executive students.
The reception of the book and the role it has played in launching a new field, however, exceeded my most optimistic expectations. Most business school students around the world are exposed to the ideas in the book, invariably in core courses on policy or strategy, but often in specialized elective courses on competitive strategy and also in fields such as economics, marketing, technology management, and information systems.
