
Название: Marketing the Third Reich persuasion, packaging and propaganda
Автор: O’Shaughnessy, Nicholas Jackson
Издательство: Routledge
Год: 2018
Формат: pdf
Страниц: 305
Размер: 43.2 Мб
Язык: English
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.