Название: Design for How People Think: Using Brain Science to Build Better Products Автор: John Whalen
Издательство: O’Reilly Media, Inc.
ISBN: 1491985453
Год: 2019
Страниц: 238
Язык: английский
Формат: True PDF
Размер: 20.2 MB
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
• Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
• Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers' conscious and unconscious processes
• Learn how to immediately apply what you've learned to improve your products and services
• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
“The design industry is changing quickly, and with Artificial Intelligence (AI) and Machine Learning (ML), new tools will replace design asset delivery once crafted with a keyboard and mouse. We have the tools to synthesize research now, but Design for How People Think helps you to understand how to synthesize for design of the future, focusing deeply on how customers think, not on how they use our products.” -Jason Wishard, Director, Design Practice Management, at capital one, Consumer Bank Design
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