Название: Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX DesignАвтор: Benjamin Franz, Michaela Kauer-Franz
Издательство: Rheinwerk Publishing Inc.
Год: 2024
Страниц: 737
Язык: английский
Формат: epub (true)
Размер: 62.1 MB
Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: analyze the context of use, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!
In this book, you’ll learn аbout:
a. Theory of Design
What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.
b. UX Design Process
Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.
c. Design in Action
See examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.
Highlights include:
1) Data-driven UX design
2) B2B and B2C applications
3) User researcher skills
4) Psychological foundations
5) Design principles
6) Context of use analysis
7) Requirements formulation
8) Prototypes and wireframes
9) Design testing and evaluation
10) Decision matrices
11) Use cases
Who Is This Book Written For?
During the conception of this handbook, we thought long and hard about who the audience for this book is and who would benefit the most from it. Especially when you’re already familiar with a topic like user experience (UX) design, deciding who needs what content isn’t an easy task. Much knowledge seems self-evident because of years of experience and daily involvement with a topic. Through our work in our data-driven user experience (also known as 3DUX) design agency, Custom Interactions, and our teaching activities at the Technical University of Darmstadt, we keep coming across the most diverse “levels” of expertise—from complete beginners to seasoned professionals. We have consciously decided not to write this book exclusively for experts but also to offer inexperienced readers a guide and introduction to the wonderful world of usability and UX.
So, we have you in mind if you belong to one of the following groups:
- You’re studying and would like to learn something about the practical application in addition to your studies’ theoretical content and concepts.
- You’re new to your profession and dealing with usability and UX design for the first time.
- You’re already involved in product development and are responsible for creating or further developing a product. In this book, we’ll cover business-to-consumer (B2C) products (products sold directly to end customers), business-to-business (B2B) products (products sold to companies), and medical devices.
- You’re already working in the area of usability and UX and would like to add to your repertoire of methods or would like assistance in selecting the appropriate method.
But of course, we are also happy if you have a different background and are still interested in our handbook. This broad claim about the book’s readership is also reflected in the objectives and structure of our handbook.
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