Название: neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAIАвтор: A.K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Издательство: Wiley
Год: 2025
Страниц: 285
Язык: английский
Формат: pdf (true)
Размер: 39.5 MB
It is the most powerful revolution of this century.
Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.
neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.
neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.
We are witnessing just such a singular moment now: the explosive creation of Generative AI (GenAi). Never before has a technology swept across the globe so quickly, transforming virtually every aspect of life, from commerce to medicine to education, entertainment, governance, and even thought itself.
This chapter serves as a doorway through which you can pass, to encounter and understand the full sweep of this technology, and grasp its import and promise. But this book introduces an even larger and more impactful event: the integration of GenAi with neuroscience. The implications of this unique combination are, in a very real sense, limitless.
Understanding how the human brain works will give you a new and insightful view into life and all its component aspects. Understanding GenAI, and even more specifically the interplay between neuroscience and AI, will take you well into the new world which we are all inhabiting more and more every day.
But this chapter, and this book, are much more than an elite lecture on Generative AI and neuroscience. The parallel purpose of this book, and each of its chapters, is to equip you with the knowledge and the tools that this revolutionary invention offers, that which you can use in your career and your life. Given the proliferation of GenAi, it is important to ask the question, “if everyone has GenAi, how does it create a differentiator? Does Generative AI rapidly become generic AI?”
We posit that the intelligent blending of neuroscience and GenAi creates true marketplace differentiators, and this the natural evolution of GenAi to neuroAI. Welcome to the natural evolution of GenAI – neuroAI. It is natural to love the pretty pictures generated by GenAi, and to fall in love with the prose it generates, and falsely believe that humans are no longer necessary. This is just an arrogant, and erroneous premise, and this book refutes that. We believe that integrating the pains-taking work of neuroscientists who have spent years deciphering the human brain is critical to the success of GenAi. We also assert that the painstaking work done by market researchers who have sought to understand the motivations of customers’ needs to be humbly integrated into GenAi.
Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.
The book explores key topics including:
How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
How to create Fragrance, and Flavors using neuroAi
How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
How to build scalable capability in neuroAi within the enterprise
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
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