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Название: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word First Edition
Автор: Torrey Podmajersky
Издательство: O'Reilly Media
Год: 2019
Формат: epub, true pdf
Страниц: 194
Размер: 12.7 Mb, 10 Mb
Язык: English
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.