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Название: Customer Experience: Future Trends and Insights
Автор: C. Shaw and Q. Dibeehi
Издательство: Palgrave Macmillan
Год: 2010
Формат: PDF
Размер: 2 Мб
Язык: английский / English

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.








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