Название: Railway Photographic Advertising in Britain, 1900-1939
Автор: Alexander Medcalf
Издательство: Palgrave Macmillan
ISBN: 3319708562
Год: 2018
Формат: PDF
Страниц: 243
Размер: 3,7 МБ
Язык: Английский
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications.