Название: SEO 2020: Actionable, Hands-on SEO, Including a Full Site AuditАвтор: Dr. Andy Williams
Издательство: Amazon.com Services LLC
Год: 2020
Формат: PDF, EPUB
Страниц: 415
Размер: 18,4 Mb
Язык: English
Do you want to learn a safe & effective SEO strategy that works in 2020? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?
In 2020, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living. I've been studying, testing, and teaching SEO for over a decade.
SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won't find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
What is SEO and what are the main rnaking factors?
Major Google changes and how they have affected the way we do SEO.
Creating the quality content your visitors want, and search engines love.
Finding essential theme words and phrases for any piece of content you write.
All on-page factors discussed.
Scema & Structured data.
Site organization & structure.
What is authority, and how you can you incrase yours?
How to get authority, white-hat, high quality backlinks.
Giving your visitors what they want, while keeping search engines happy.
A complete SEO audit to check for common problems.