Автор: Russell Brunson Название: DotCom Secrets: The Underground Playbook for Growing Your Company Online Издательство: Morgan James Publishing Год: 2015 ISBN: 978-1630474775 Язык: English Формат: epub, pdf Размер: 11,8 mb Страниц: 236
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
Foreword What The ‘Online Marketing Wizard Fraternity’ Doesn't Want You To Know (and: is THIS book a ‘fraud'?)
What This Book Is About (and What It's NOT Abouti
Introduction
Section One: Ladders and Funnels Secret #1: The Secret Formula Secret #2: The Value Ladder Secret #3: From a Ladder to a Funnel Secret #4: How to Find Your Dream Customers Secret #5: The Three Tvpes of Traffic
Section Two: Your Communication Funnel Secret #6: The Attractive Character Secret #7: The Soap Opera Sequence Secret #8: Daily Seinfeld Seauence
Section Three: Funnelology Leading Your Customers 99 to the Sale (Over and Over Again) Secret #9: Reverse Engineering a Successful Funnel Secret #10: Seven Phases of a Funnel Secret #11: The Twenty-Three Building Blocks of a Funnel Secret #12: Frontend vs. Backend Funnels Secret #13: The Best Bait
Section Four: Funnels and Scripts Frontend Funnels Funnel #1: Two-Step. Free-Plus-Shipping Funnel #2: Self-Liquidating Offer Funnel #3: Continuity Funnels for the Middle of the Value Ladder Funnel #4: The Perfect Webinar Funnel #5: Invisible Funnel Webinar Funnel #6: Product Launch Backend Funnel Funnel #7: High-Ticket. Three-Step Application
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