
Автор: Philip Kotler and Gary Armstrong
Издательство: Pearson
Год: 2017
Формат: PDF
Размер: 56 Мб
Язык: английский / English
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.