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Название: Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship
Автор: Elias G. Carayannis, Evangelos Grigoroudis
Издательство: Edward Elgar Publishing
Серия: Research Handbooks in Business and Management series
Год: 2023
Страниц: 474
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

The Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship focuses on theories, policies, practices, and politics of technology innovation and entrepreneurship based on Artificial Intelligence (AI). It examines when, where, how, and why AI triggers, catalyzes, and accelerates the development, exploration, exploitation, and invention feeding into entrepreneurial actions that result in innovation success. Individual chapters explore the factors that shape and drive innovation and entrepreneurship, including modalities (such as the Internet of Things (IoT)), challenges (such as privacy and safety concerns), and opportunities (such as augmenting the efficacy frontier of technological solutions enabled by AI). Today we experience the era of Deep Learning. Deep Learning involves the use of artificial neural networks (ANNs) to perform multilevel learning. It is part of Machine Learning processes based on how the data is presented using highly sophisticated algorithms. Deep Learning is leading a revolution in analytics and enabling practical applications of Artificial Intelligence (AI).

Название: Система успеха, которая всегда работает
Автор: Стоун В. Клемент
Издательство: СПб.: Диля
Год: 2006
Формат: pdf
Страниц: 352
Размер: 13 mb
Язык: Русский

Правила успеха часто настолько просты и очевидны, что их можно и не заметить. Автор рассказывает, как обнаружить и развить в себе качества, необходимые для успеха: трудовой энтузиазм, ноу-хау и опыт, необходимые знания. Вильям (Уильям) Клемент Стоун прошел путь от продавца газет до миллионера, владельца многочисленных предприятий.

Название: Buying a Property For Dummies: Australian Edition
Автор: Nicola McDougall, Bruce Brammall
Издательство: For Dummies
Год: 2023
Страниц: 156
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

Take the stress out of buying a property with this handy guide that covers everything you need to know! Are you a first-time buyer? Or perhaps you’re looking to move on and up in today’s competitive property market? If you feel overwhelmed by the jargon, the unsolicited advice, and the complicated finances, you’re not alone. So how can you be confident you’re ticking all the right boxes? With Buying a Property For Dummies! There’s no denying that buying property can be stressful. But with Buying a Property For Dummies, you can sleep easy. This clear, practical handbook will ensure you’re making the right moves to realise your property dream sooner—and that new your property is a sound investment for your future!

Название: Денежное обращение и кредит СССР
Автор: Гусаков А.Д., Дымшиц И.А.
Издательство: М.: Госфиниздат
Год: 1951
Cтраниц: 309
Формат: pdf
Размер: 17 мб
Язык: русский

Задача настоящей работы – дать в сравнительно краткой форме изложение основных вопросов советских денег и кредита, а также организации и развития денежно-кредитной системы СССР. Характеризуя природу и роль советских денег и кредита в социалистическом воспроизводстве, а также важнейшие черты денежно-кредитной системы СССР, авторы одновременно старались выявить и показать преимущества организации денежного обращения и кредита в СССР по сравнению с денежным обращением и кредитом капиталистических государств.

Название: Big Data Marketing Strategies for Superior Customer Experience
Автор: Jose Ramon Saura
Издательство: IGI Global
Год: 2023
Страниц: 372
Язык: английский
Формат: epub (true)
Размер: 17.3 MB

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users' experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users' interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as Artificial Intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of Big Data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and Data Sciences.

Название: The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers
Автор: Kirsten Cowan, Seth Ketron, Alena Kostyk
Издательство: De Gruyter
Год: 2023
Страниц: 170
Язык: английский
Формат: pdf (true), epub
Размер: 25.6 MB

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users or, at the very least, drum up excitement around the experience? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. This book discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it.

Название: International Financial Management, 14th ed
Автор: Madura Jeff
Издательство:Cengage Learning
Год:2021
Формат:PDF
Страниц:738
Размер: 11,3 МБ
Язык: English

Gain the solid understanding of theory and practical insights you need for success in international finance today with Madura's best-selling International Financial Management, 14E. This reader-friendly approach builds on the fundamental principles of corporate finance to provide timely information and an understanding of managerial topics in a global environment necessary to prosper in international business. Clear explanations help you fully understand the important role of multinational corporations in global commerce.

Название: Adventures in Financial Data Science: The Empirical Properties of Financial and Economic Data, 2nd Edition
Автор: Graham L Giller
Издательство: World Scientific Publishing
Год: 2023
Страниц: 512
Язык: английский
Формат: pdf (true)
Размер: 74.7 MB

This book provides insights into the true nature of financial and economic data, and is a practical guide on how to analyze a variety of data sources. The focus of the book is on finance and economics, but it also illustrates the use of quantitative analysis and Data Science in many different areas. Lastly, the book includes practical information on how to store and process data and provides a framework for data driven reasoning about the world. For quantitative and data scientists, and academics in finance, as well as people who are interested in entering these professions or just generally interested in these subjects.

Название: Certified Associate in Project Management (CAPM) Exam Official Cert Guide
Автор: Vijay Kanabar, Arthur P. Thomas, Thomas Lechler
Издательство: Pearson Education
Год: 2023
Страниц: 672
Язык: английский
Формат: epub (true)
Размер: 18.9 MB

Jump start your project management career with the Official Cert Guide to the Certified Associate in Project Management (CAPM) Exam. Learn, prepare, and practice for test day success with the Certified Associate in Project Management (CAPM) Exam Official Cert Guide, a Project Management Institute (PMI) authorized self-study resource. This comprehensive guide from instructors and authors Vijay Kanabar, Arthur P. Thomas, and Thomas Lechler addresses the all-new 2023 CAPM Exam domains. CAPM is an essential first step in building your career at any stage as a project manager and a stepping-stone to the Project Management Professional (PMP) Certification. CAPM is globally recognized as providing candidates with a solid foundation in hands-on project management skills and knowledge. The CAPM exam covers a broad range of project management approaches and prepares candidates in the skills, tools, and techniques that can be applied in the field of project management.

Название: Универсальные техники коучинга. Инструменты, вопросы, примеры
Автор: Виктория Зайцева
Язык: русский
Издательство: ЛитРес
Год: 2023
Страниц: 110
Формат: pdf
Размер: 10,5 Мб

Все бестселлеры Виктории Зайцевой из серии "Быстрый старт в коучинге" под одной обложкой! К ним добавлен новый раздел об удержании коуч-позиции во время сессии. Автор книги помогает молодым коучам проводить эффективные для клиента сессии, находясь "в потоке" и ощущая душевный подъём. Зная главный страх начинающих коучей - растеряться на сессии, Виктория Зайцева собрала в одной книге структуру коуч-сессии и универсальные техники, которые в различных комбинациях подойдут для работы с любым запросом клиента.