Название: Marketing with AI For Dummies
Автор: Shiv Singh
Издательство: For Dummies
Год: 2025
Страниц: 403
Язык: английский
Формат: pdf (true), epub (true)
Размер: 10.1 MB
Stay ahead in the marketing game by harnessing the power of Artificial Intelligence (AI). Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to Artificial Intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. Technology can revolutionize our lives in unimaginable ways. Many people don’t remember life before e-mail, the World Wide Web, mobile phones, and video streaming. Work routines often rely heavily on laptops, wireless Internet, and search engines. The transformations driven by Artificial Intelligence (AI) fall into this same category of technological shifts but, arguably, will be more dramatic than any of the other shifts that came before. The programming language Python, because of its simplicity and robustness, emerged as the lingua franca of Machine Learning. Being familiar with AI programming terminology is helpful. Before you panic, understand that as a marketer, you don’t need to master Python or delve into its libraries. But when you partner with data, technology, and analytics teams, you may encounter discussions about Python and its associated libraries. And thanks to advancements in GPT (generative pre-trained transformer, a type of Machine Learning that generates new content in response to a user prompt), as a marketer, you can guide this AI to generate Python code on your behalf.
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